I drafted a short and sweet response to a client about a question. My colleague told me that she wanted a little more meat to the response, but without "drowning the fish." What is "drowning the fish" I asked?
Apparently, the expression originates from the twentieth century and means to hoodwink, confuse, bamboozle, distract someone from the real issue or make him forget it. It is a reference to the fishing industry, where fishermen repeatedly pull hooked fish in and out of the water to wear them out, I guess so they don't flap about as much when you finally pull them out for good. (Translated from http://www.linternaute.com/expression/langue-francaise/450/noyer-le-poisson/ with my charming commentary at the end).
Pretty good advice for presidential candidates? I think so.
Stop drowning the damn fish!!